Written by NCDM Database Excellence Awards
Wednesday, June 18th, 2008 at 7:07 am
Enter Your Outstanding Marketing Accomplishments in the NCDM Database Excellence Awards!
Entry Deadline: October 10, 2008
The NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. If your company has achieved dramatic, measurable results by applying statistical techniques, leveraging systems capabilities or re-organizing to become more customer-focused. . .
Your […]
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Written by Tony Hsieh
Friday, December 14th, 2007 at 3:48 pm
Join Tony Hsieh, CEO and Director of Zappos.com, and learn about one of the most talked-about dot-com success stories of the last five years. Zappos.com’s gross merchandise sales grew from $1.6 million in 2000 to an estimated $800 million in 2007 and are expected to reach the $1 billion mark in 2008. Tony takes the […]
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Written by TheCenter@NCDM
Thursday, December 13th, 2007 at 5:10 pm
How do businesses manage their customer databases, and how can these databases be used to drive value? These questions were among those explored by Anne B. Frankel, senior research manager for the Direct Marketing Association (DMA), and Dave Frankland, senior analyst for Forrester Research, during a joint presentation entitled, “The State of the Customer Database 2007 and Beyond.”
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Written by TheCenter@NCDM
Thursday, December 13th, 2007 at 5:06 pm
“It’s not about shoes. It’s about service.” For Tony Hsieh, chief executive officer and director of Zappos.com, those words sum up the core of his company’s philosophy and the key to its success. Hsieh shared Zappos’ story Wednesday in a keynote address during the National Center for Database Marketing’s (NCDM) 2007 Conference at the Mandalay Bay Resort & Casino in Las Vegas.
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Written by TheCenter@NCDM
Wednesday, December 12th, 2007 at 10:15 am
December 12, 2007 — “Stop gambling away your customers.” Sound advice for marketers, and an apt title for Tuesday’s NCDM 2007 keynote address given by Katrina Lane, vice president of channel marketing at Harrah’s Entertainment (HET). The keynote took place during the National Center for Database Marketing’s (NCDM) 2007 Conference at the Mandalay […]
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